White Magic Adhesives — Brand by Focus Polymers
White Magic is the official adhesive and emulsion brand of Focus Polymers & Emulsion Ltd., representing our commitment to quality, innovation, and performance.
What Is White Magic?
White Magic is the registered product brand under which Focus Polymers manufactures and markets its entire range of water-based Pressure Sensitive Adhesives (PSAs) and specialty emulsions.
Every White Magic product is developed, tested, and manufactured at the Focus Polymers facility in India, ensuring strict quality control from raw material selection to final dispatch.
The name "White Magic" reflects the tagline "Magic in Every Bond" — a promise that every adhesive formulation from Focus Polymers delivers reliable, high-performance bonding across diverse industrial applications.
20+ Formulations
PSAs, hot-melts, and emulsions
RoHS & REACH
HX-855H, TÜV-certified
Global Exports
Serving 5+ countries
Custom R&D
Tailored formulations
The White Magic Range
Water-Based PSA Emulsions
General purpose, compliance-grade, removable, repositionable and wash-off PSAs for labels, stickers, tapes and packaging.
- White Magic HX-855 — General Purpose Label Stock PSA
- White Magic HX-855H — REACH & RoHS Certified PSA Emulsion
- White Magic WB-3400 — Pure Acrylic PSA for Water Bottle & Filmic Labels
- White Magic BATT-1000 — Acid Resistant PSA for Battery Labels
- White Magic RM-9850 — Removable Pure Acrylic PSA
- White Magic RP-9500 — Repositionable Pure Acrylic PSA
- White Magic WO-1918 — Wash-Off PSA for Beverage & Liquor Industries
- White Magic Black PSA — Industrial Labels for Electrical & Machinery
- White Magic HX-2134 — PSA for Excellent Loop & Peel with High Shear Resistance
- White Magic FL-50 — General Purpose PSA for Filmic Labels
- White Magic PF — Phthalate Free PSA for Tapes & Labels (8P)
- White Magic HX-1100 — High Viscosity PSA for Medical & Textile Tapes
Hot Melt Adhesives
Hot melt PSAs for filmic and paper label applications requiring fast bonding and excellent ageing.
- White Magic HM-666 — Hot Melt PSA for Labels & Stickers
- White Magic HM-555 — Hot Melt PSA for Filmic Labels
Battery Gauntlet Binders
Binders for impregnating tubular battery gauntlets.
- White Magic GT-1000 — Self-Crosslinking Binder for Tubular Battery Gauntlets
- White Magic TB-5000 — High Solids Binder for Tubular Battery Gauntlets
- White Magic A-99 — Acrylic Battery Gauntlet Impregnation Binder
- White Magic E-43 — Acrylic Gauntlet Impregnation Binder
Specialty Emulsions
Water-based emulsions for foam-to-fabric lamination, automotive filters and barrier coatings.
- White Magic F2F-3500 — Foam to Fabric Lamination Emulsion
- White Magic F2F-5000 — Acrylic Foam to Fabric Lamination (Excellent Bond Strength)
- White Magic PX-1077 — Water Base Emulsion for Automobile Filters (Cloth & Paper)
- White Magic PX-1059 — Non-Yellowing Emulsion for Automobile Filter Caps
- White Magic PX-6500 — Silicon Friendly Acrylic Binder for Barrier Coatings
White Magic — Frequently Asked Questions
Who makes White Magic adhesive?
White Magic is the adhesive and emulsion brand of Focus Polymers & Emulsion Ltd., an ISO 9001:2015 certified manufacturer established in 2010.
Where is White Magic manufactured?
Every White Magic grade is made at the Focus Polymers plant in Roorkee, Uttarakhand, India, with a production capacity of 1,200+ MT per month.
How many White Magic grades are there?
There are 23 White Magic grades across water-based PSA emulsions, hot melt adhesives, battery gauntlet binders and specialty emulsions. Each one is listed above with its own page.
How is White Magic supplied?
White Magic water-based grades are supplied in 220 kg drums, ready for coating lines. Contact us for pack sizes of other grades.
How do I get a TDS or a sample of a White Magic grade?
Open the grade's page above to download its TDS where available, or contact Focus Polymers to request a sample for your coating trial.
Explore the full product catalogue or get in touch with Focus Polymers for a custom formulation.