Built on Chemistry. Trusted by Industry.
Founded in 2010, specialising in water-based adhesive technology, serving India's label, tape and packaging industries for 16 years.
40%+
India Market Share
1,200+ MT
Monthly Capacity
23
Product Grades
2010
Established
Over 40% of India's label stock PSA emulsion market runs on White Magic.
Research & Development
Our R&D team works closely with technical service to continuously upgrade existing products and develop new formulations for evolving customer requirements.
With 23 product grades across water-based PSA, hot melt adhesives, battery gauntlet binders and specialty emulsions, we offer one of the widest adhesive portfolios in the Indian market.
Quality Control Framework
Good Automated Manufacturing Practice
Systematic framework ensuring manufacturing automation meets quality standards.
Standard Operating Procedures
Documented processes ensuring consistent product quality and safety.
Corrective & Preventive Action
Systematic approach to identifying, correcting, and preventing quality issues.
First Article Inspection
Rigorous verification of first production run against specifications.
Our Values
Quality
Every product is tested to meet the highest performance standards.
Customer Satisfaction
We build long-term relationships through reliable delivery and support.
Ethics
Integrity and transparency in every business dealing.
Partnership
We grow together with our customers and distributors worldwide.
Compliance
Our HX 855H grade carries REACH 242 SVHC and RoHS-10 compliance, meeting the requirements of European and export-oriented manufacturing customers.
Our Manufacturing Facility
ISO 9001:2015 certified plant at Bhagwanpur, Roorkee (Haridwar) — producing 1,200+ MT per month
Focus Polymers & Emulsion Ltd. — Roorkee Plant, Haridwar
Manufacturing floor — reactor vessels and finished product storage
Regular safety audits and compliance inspections conducted at our facility.
Giving Back to Our Community
Focus Polymers & Emulsion Ltd. believes in contributing to the communities around our manufacturing facilities. Through our ongoing CSR initiatives near our Roorkee plant in Uttarakhand, we support local education, infrastructure, and community development programs.
Supporting Local Education — Sikandarpur, Haridwar
We sponsor educational infrastructure in schools near our plant, including classroom resources and school beautification projects at Little Angel Public School, Sikandarpur Bhainswal, Haridwar.
Little Angel Public School, Sikandarpur Bhainswal
Wall painting — "Welcome to our School"
Wall mural — "Play, Learn and Grow Together"